Market & IP

INTELLECTUAL ASSETS MARKET OPPORTUNITY
Patents New product offers
Partnerships, Alliances New markets
Trademarks Franchising
Channels to customers Co-branding
Copyright Brand extension
Production assets Licensing
Trade secrets Technology transfer
Workers knowledge Diversification and differentiation
Know-How Strategic positioning
Corporate venturing Spin-offs
Market knowledge Alliances, M&A, Ventures
Customer information Sell/buy technology
Software Leveraging the portfolio
Platforms International expansion
Algorithms New knowledge networks
Knowledge integration Vertical or horizonal growths
Licenses Capillary market understanding
Cross functional competences New stakeholders
Access to technology Divest/license non-core technology
Financial strength Digital tooling/ networks
Databases Accurate aiming of opportunities
Value chain/networks New processes
Competitors knowledge Virtual supply chains
Relationships New orientations on human capital

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